Reviewed January 14, 2008

Issues • Images • Glimpses • Relevant & Irreverent Sites • Résumé • Homepage

Professional & Personal Résumé

(A new focus on my Résumé will be part of the updated website)

Clients in the Mother Lode

Mark Twain St. Joseph’s Hospital - Marketing, Award-Winning Video, Website
I am currently in charge of producing all media for the hospital including print, radio, and television using a marketing campaign I themed "It's A Good Life," that represents the hospital's ideas to reach the community in a different manner than just showing buildings and draped docs. All media vehicles are produced locally and link the quality of life and health with the resources of the hospital, using real people and real places in Calaveras County. 

In 1994, I developed the visual identity for a community fund raising effort including logo artwork, signage, brochure, stationery, business cards, and other materials -- all to help build our new hospital which opened in September, 1997. Working from my home studio, I serve as producer/director/editor for House Calls, a continuing series of over 40 interviews with health care professionals that is broadcast on Calaveras Community Television, and shown at the hospital. House Calls received the "Best Series" award for 1999 for shows produced through Calaveras Community Television. I have completed 31 brochures on hospital services, and the four Family Medical Centers in the county. I've also designed delivery vehicle signage using the hospital's logo and a rendering of the new building. I'm also collaborating with hospital staff to update their website.

Pneucon, a Division of Low Tech Automation - A $10,000,000 Response
Pneucon's website, www.pneucon.com, attracted the attention of a potential new customer dissatisfied with their current vendor. The new customer based their decision to contact Pneucon on the personal attention and quality products conveyed on the website. The relationship blossomed into a five year agreement worth approximately $2,000,000 per year in new business for Pneucon. The excellent people at Pneucon closed the deal, but the website prompted the first contact. I've updated the website since that contact.

Calaveras County Office of Education - Education in Calaveras County
The report reviews each school in Calaveras County, and is developed in close cooperation with CCOE staff. The publication has received a Second Place award from CalSPRA, the California School Public Relations Association, in their annual statewide competition among all urban and rural members throughout California.

California State Fair Exhibits - Gold Medal Winners
Conceptualized, designed and helped construct three Gold Medal winners for Calaveras County.

Calaveras Visitors Bureau - ‘More to Discover’ Marketing Theme
Marketing theme and ads for Sunset Magazine and a four-color poster format brochure for attracting visitors and businesses. Created a permanent display for the County in the State Capitol, a full color presentation folder and insert pages. I've also conducted visitor surveys, and produced their Visitor's Guide. The slogan was adopted by the CVB and the County in 1988.

Mark Twain July 4th Celebration - Producer 89-91, Marketing 92-02
Producing the event as a volunteer included writing contracts, a program and radio spots, developing activities and business sponsorships. The event attracts 4,000 people, and raises $10,000 yearly for participating service clubs, with over $110,000 in donations since 1989 to benefit the patients of Mark Twain St. Joseph’s Hospital. The event is on a one-year hiatus in 2003, to solidify some new elements and sponsorships for the event.

Clients Outside the Mother Lode

Since 1969, I have provided PR, marketing, and media for corporate clients from AT&T to Zellerbach Paper Company, with stops at Bank of America and Chevron USA. Projects have received nearly two dozen awards including the San Francisco Ad Club Best of Category Award.

California College of Podiatric Medicine - Student Recruitment
Posters, a viewbook, and the 85-page catalog for this Bay Area college for nearly a decade. Work was praised by the Harvard Medical School Director of Recruitment. I've also produced, written, and shot student recruitment multi-media productions for CCPM.

Marin General Hospital - Overview of Hospital
Produced a marketing and public relations show for civic groups, new employees, seminars, and foundations. Created in slide form for larger audiences, and then adapted to video for ease of presentation and distribution.

Cragar Wheels - New Product Design Studies
Using existing and available images, I produced a series of design studies for proposed new automobile wheels. The process was to digitally combine images from different media, sizes, and lighting conditions, with final output as high-resolution full color prints to be used for evaluation by corporate executives and focus groups.

Computer Associates - New Software Introductions
Produced two nine-projector, wide-screen shows for a 15-city North American tour introducing new software from this $2.6 billion company. The shows also screened in Europe and Asia.

San Francisco Chronicle & Examiner - National Ad Sales
Produced the national advertising space sales presentation, based on market data from Northern California. This six-projector show was transferred to video and was used nationally.

The County of San Mateo - What Does County Government Do?
Educational show on the services county government provides. Presented to new employees, residents, students, and community groups in slide and video versions.

Peterbilt Motors Company - New Truck Introductions
Created two nine-projector, wide-screen shows which introduced the new truck models. Screened at dealer meetings, tradeshows, and major corporate sales presentations.

The Beef Industry Council - Annual Media Review
Our slide presentation reviewed the program developed by Ketchum Communications, their advertising agency. One hundred copies were distributed throughout America.

Business History

February 1995 to Present
Bob Lema’s Ideaworks, Mokelumne Hill
Print, Internet and Video Services • Communication and Event Management

February 1988 to February 1995
Good Ideas, San Andreas
Graphic design, copywriting, slides, video, exhibits, photography, computer consulting.

November 1978 to February 1988
The Register Mark & 2nd Company, San Francisco
Multi-media production, copywriting, graphics, computer slides for corporate communications. 15 employees.

March 1976 to November 1978
Sales manager of Metacolor, San Francisco
Computer graphics sales to agencies and corporations nationwide including CBS, Xerox, and Harrah’s Club.

March 1974 to March 1976
Production department of Slide Factory, San Francisco
Slide photography, print making, film processing.

August 1973 to February 1974
European cookbook-writing trip, visiting 14 nations.

September 1972 to August 1973
Production manager of Cal Central Press, San Francisco
Coordinated work in-house for 20+ employees, estimated jobs, ordered paper and supplies.

June 1972 to September 1972
Discovering America on a personal basis, visiting 38 states.

March 1970 to June 1972
Production staff of Cal Central Press, San Francisco
Typesetting and design for large San Francisco corporations, along with darkroom experience.

July 1969 to March 1970
Copywriter with the Anderson/Fullmer Group, San Francisco
Wrote radio and TV spots, print ads and brochures for two-owner business of creative consultants for major San Francisco ad agencies and corporations. Employment ended when owners returned to ad agencies as executive vice presidents.

Higher Education

Graduated June, 1969: University of the Pacific, Stockton, California, receiving a BA with Honors in Communications, with a Geology minor. Editor of campus newspaper. Participation in Drama Department, FM and AM radio stations. Documentary producer. GPA 3.65

Post Graduate Courses 1972-73: Communications Degree at California State University, San Francisco. GPA 3.60

Associations & Community Activities

1988-98: Volunteer Director of the Calaveras County Economic Development Company, and Marketing Committee Chair. Member of the Chamber of Commerce.

1988-03: Ongoing volunteer services to San Andreas Progressive Club, community betterment group publishing newsletter on fund-raising activities, as well as donating services for numerous additional community organizations and events over the years.

1994-98: Volunteer producer of Calaveras Outdoors, a video series shown on Calaveras Community Television, featuring outdoor activities throughout the county, with an emphasis on a healthy lifestyle and participants including medical staff and local elected officials. Sixteen programs have been taped in the series.

1998-00: Volunteer producer of Conversations, with Larry Cornish, taped twice a month for Calaveras Community Television, featuring community and business leaders discussing their projects and briefing us on the recreation and news in the county.

1988-02: Mark Twain Days July 4th Celebration -- Volunteer providing marketing and promotion for the event. Served as president three times. Event draws 3500-4500 people, and provides a donation to benefit the patients of Mark Twain St. Joseph's Hospital, San Andreas, California. Over $100,000 has been donated from the event since 1988.

1980-87: Three-time past president, Northern California Chapter (San Francisco) of the Association for Multi-Image (AMI), professional association of corporate/industrial slide show and video producers with an international membership of 3,000. San Francisco Chapter membership grew from 100 to over 160 during my first term as president. I also served on the international AMI Board of Directors. 

Issues • Images • Glimpses • Relevant & Irreverent Sites • Résumé • Homepage