Reviewed October 8, 2011

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Professional & Personal Experience

(Major changes on this page will be part of the aforementioned update-in-the-works.

Some Clients

Mark Twain St. Joseph’s Hospital - Media Design and Production
I am currently involved in producing all media for the hospital in San Andreas, California, part of the historic Mother Lode Gold Country. In 2003, we jointly developed a print, radio, and television using a marketing campaign themed "It's A Good Life," that represents the hospital's ideas to reach the community in a different manner than just showing buildings and draped docs. Also shot segments for television spots. 

I have completed over 35 brochures on hospital services, and the five Family Medical Centers in the county, and provide updated contents and layout. I create about 150 newspaper ads a year and photograph events and new staff for new releases. And I design hospital vehicle signage. All media projects are produced locally and link the quality of life and health with the resources of the hospital.

I've added YouTube video work for MTSJH  in the past year, with a history of over 120 progrrams I shot and edited for local community television on health and quality of life topics. More than a decade ago, I worked on the community fund-raising effort to build a new hospital by creating marketing materials a logo for the capital campaign. I've produced work for the hospital since 1988.

Northern California and Western Nevada Chapter American Concrete Institute (ACI) - Chapter Events and Website Redesign
ACI International has over 20,000 worldwide members, and nearly 100 local chapters. It's educational mission is to improve construction standards and techniques using concrete through research and training. The local chapter began in 1958 and hosts dinner meetings with industry speakers, and a comprehensive Certification Program with 700 students predicted for 2010. I perform administrative tasks including the duties of secretary/treasurer, commuicating with members and assoicates through bulk email and newsletters, and providing graphic design services for chapter events.  I'm updating the chapter website www.aci-ncawnv.org to include a members-only section that will provide contact and resource information. The cosmetic and content redesign will appear in late August. I've worked with ACI since 1999. 

Pneucon - Print and Website
Pneucon's website, www.pneucon.com, attracted the attention of a potential new customer dissatisfied with their current vendor. The new customer based their decision to contact Pneucon on the personal attention and quality products conveyed on the website. The relationship blossomed into a five year agreement worth approximately $2,000,000 per year in new business for Pneucon. The talented people at Pneucon closed the deal, but the website prompted the first contact.

California State Fair Exhibits - Gold Medal Winners
Conceptualized, designed and helped construct three Gold Medal winners for Calaveras County.

Calaveras Visitors Bureau - More to Discover Marketing Theme
Marketing theme and ads for Sunset Magazine and a four-color poster format brochure for attracting visitors and businesses. Created a permanent display for the County in the State Capitol, a full color presentation folder and insert pages. I've also conducted visitor surveys, and produced their Visitor's Guide. The slogan was adopted by the CVB and the County in 1988.

Mark Twain July 4th Celebration - Producer 89-91, Marketing 92-02
Producing the event as a volunteer included writing contracts, a program and radio spots, developing activities and business sponsorships. The event attracted 4,000 people, and raised $10,000 yearly for participating service clubs, with over $110,000 in donations from 1989 to 2002 to benefit the patients of Mark Twain St. Joseph’s Hospital.

Associations & Community Activities

2009-10: Volunteer Frog Wrangler at the Calaveras County International Frog Jumping Jubillee. I help little kids, their parents and grandparents jump frog for four days at the annual Frog Jump in Angels Camp. It's hot, sweaty, great fun, and an honor to be involved with this event.

2009-10: Volunteer website designer and webmaster for the Calaveras Community Foundation. Good works by granting funds to worthwhile groups helping improve the quality of life in our county.

1988-98: Volunteer Director of the Calaveras County Economic Development Company, and Marketing Committee Chair. Member of the Chamber of Commerce.

1988-03: Ongoing volunteer services to San Andreas Progressive Club, community betterment group publishing newsletter on fund-raising activities, as well as donating services for numerous additional community organizations and events over the years.

1994-98: Volunteer producer of Calaveras Outdoors, a video series shown on Calaveras Community Television, featuring outdoor activities throughout the county, with an emphasis on a healthy lifestyle and participants including medical staff and local elected officials. Sixteen programs have been taped in the series.

1998-00: Volunteer producer of Conversations, with Larry Cornish, taped twice a month for Calaveras Community Television, featuring community and business leaders discussing their projects and briefing us on the recreation and news in the county.

1988-02: Mark Twain Days July 4th Celebration -- Volunteer providing marketing and promotion for the event. Served as president three times. Event drews 3500-4500 people, and provided a donation to benefit the patients of Mark Twain St. Joseph's Hospital, San Andreas, California. Over $100,000 was donated from the event since 1988.

1980-87: Three-time past president, Northern California Chapter (San Francisco) of the Association for Multi-Image (AMI), professional association of corporate/industrial slide show and video producers with an international membership of 3,000. San Francisco Chapter membership grew from 100 to over 160 during my first term as president. I also served on the international AMI Board of Directors. 

Client Work Outside the Mother Lode to 1995

Since 1969, I have provided PR, marketing, and media for corporate clients from AT&T to Zellerbach Paper Company, with stops at Bank of America and Chevron USA. Projects have received nearly two dozen awards including the San Francisco Ad Club Best of Category Award. The projects below represent work completed during 1984 to 1995.

California College of Podiatric Medicine - Student Recruitment
Posters, a viewbook, and the 85-page catalog for this Bay Area college for nearly a decade. Work was praised by the Harvard Medical School Director of Recruitment. I've also produced, written, and shot student recruitment multi-media presentations for CCPM.

Marin General Hospital - Overview of Hospital
Produced a marketing and public relations presentation for civic groups, new employees, seminars, and foundations.

Computer Associates - New Software Introductions
Wide-screen shows produced for a 15-city North American tour introducing new software from this multi-billon dollar company. The shows also screened in Europe and Asia.

San Francisco Chronicle & Examiner - National Ad Sales
Produced the national advertising space sales presentation, based on market data from Northern California.

The County of San Mateo - What Does County Government Do?
Educational presentation on the services county government provides. Presented to new employees, residents, students, and community groups.

Peterbilt Motors Company - New Truck Introductions
Created two nine-projector, wide-screen shows which introduced the new truck models. Screened at dealer meetings, tradeshows, and major corporate sales presentations.

The Beef Industry Council - Annual Media Review
Our slide presentation reviewed the program developed by Ketchum Communications, their advertising agency. One hundred copies were distributed throughout America.

Business History

February 1995 to Present
Bob Lema’s Ideaworks, Mokelumne Hill
Print, Internet and Video Services, Communications and Event Management

February 1988 to February 1995
Good Ideas, San Andreas
Graphic design, copywriting, slides, video, exhibits, photography, computer consulting.

November 1978 to February 1988
The Register Mark & 2nd Company, San Francisco
Multi-media production, copywriting, graphics, computer slides for corporate communications. 15 employees.

March 1976 to November 1978
Sales manager of Metacolor, San Francisco
Computer graphics sales to agencies and corporations nationwide including CBS, Xerox, and Harrah’s Club.

March 1974 to March 1976
Production department of Slide Factory, San Francisco
Slide photography, print making, film processing.

August 1973 to March 1974
European cookbook-writing trip, visiting 14 nations, fun and stress, and then proofing the recipes.

September 1972 to August 1973
Production manager of Cal Central Press, San Francisco
Coordinated work in-house for 20+ employees, estimated jobs, ordered paper and supplies.

June 1972 to September 1972
Discovering America on a personal basis, visiting 38 states.

March 1970 to June 1972
Production staff of Cal Central Press, San Francisco
Typesetting and design for large San Francisco corporations and TravelAge West magazine, along with darkroom experience.

July 1969 to March 1970
Copywriter with the Anderson/Fullmer Group, San Francisco
Wrote radio and TV spots, print ads and brochures for two-owner business of creative consultants for major San Francisco ad agencies and corporations. Employment ended when owners returned to ad agencies as executive vice presidents.

Higher Education

Graduated June, 1969: University of the Pacific, Stockton, California, receiving a BA with Honors in Communications, with a Geology minor. Editor of campus newspaper. Participation in Drama Department, FM and AM radio stations. Documentary producer. GPA 3.65

Post Graduate Courses 1972-73: Communications Degree at California State University, San Francisco. GPA 3.60

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